An internet meme about gothic aesthetics and energy drinks has jumped from joke to reality, selling out so fast that the company behind it had to clarify in writing that it does not actually contain human saliva.
The beverage, called Goth Girl Spit, sold out within days of its 28 May 2026 launch. The drink is the result of a collaboration between veteran-founded energy drink brand Echelon and apparel company Whitephosphor, a partnership that turned years of online jokes into a citrus-flavoured, zero-sugar performance drink priced at £28 ($35.99) for a six-pack. The story of how it got there, and what the name actually means, is where it gets complicated.
