There are certain actors and actresses that end up being associated with one particular character they brought to life on the big or little screen. In some cases, the association is so strong that it's hard to imagine them playing anyone else. Like Sarah Jessica Parker as Carrie Bradshaw or Leighton Meester as Blair Waldorf. Meester is leaning into the typecasting, however, by appearing as her alter ego in a new advertising campaign.
The former Gossip Girl star takes center stage in ads for St. John and Edie Parker's new collaboration. Edie Parker x St. John features a limited-edition Tweed Burn Collection revolving around Parker's iconic Burn Bags made from St. John's vintage-inspired knits. It's all very Upper East Side. Which is why casting Waldorf, er, Meester makes so much sense.
