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The Conversation
Lifestyle
Marion Stell, Honorary Senior Research Fellow, The University of Queensland

‘Gorgeous goal getters’: 1970s media coverage of ‘soccerettes’ was filled with patronising sleaze

The Daily Telegraph, September 4 1975. Author provided

In the lead-in to the 2023 FIFA Women’s World Cup, it is revealing to look back on the media coverage of women’s international soccer to measure how far attitudes have shifted for today’s Matildas.

Media coverage is important. It builds personalities, creates public knowledge, sustains interest, draws crowds, attracts sponsors and generates participation.

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