Yesterday, as reported by German site Velobiz, W.L. Gore & Associates, better known simply as ‘Gore’ appears to be axing its in-house clothing brand, Gorewear, itself an amalgamation of two previous in-house activewear brands catering to the running and cycling markets.
Gore, in letters to retailers, outlines economic pressures as the cause of the closure of the brand, and the decision has apparently been taken after “careful consideration and in-depth analysis of long-term prospects”.
