An advert for Gordon Ramsay's gin has been banned over claims about where its honeyberries were grown. In posts on Instagram and Facebook, Ramsay's Gin said the berries that made its 'botanical foundations' were grown in fields a few miles away from the Eden Mill distillery near St Andrews.
The ads read: “Here, the farmer follows a philosophy of natural growth meaning the Honeyberries retain the rich flavours and micro-nutrients that come from Scotland’s wonderful terroir. With more antioxidants than blueberries, more potassium than bananas, more vitamin C than oranges and a flavour like a mixture of blueberry, plum and grape, these might be the tastiest Honeyberries in the world.”
The Advertising Standards Authority (ASA) challenged whether the claims about honeyberries were permitted for alcoholic drinks. Eden Mill Distillery, trading as Ramsay’s Gin, said the ads had been posted only once, had been deleted and would not be used again in any form or across any channel.
