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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Gordon Ramsay gin ad banned over nutritional claims

Gordon Ramsay
Gordon Ramsay launched his first gin last year in partnership with Eden Mill. Photograph: David Davies/PA

An ad campaign for celebrity chef Gordon Ramsay’s new gin has been banned for making nutritional claims that are not allowed under UK marketing rules.

Ramsay, known for his restaurant empire and shows such as Kitchen Nightmares and Hell’s Kitchen, launched his first gin last year in partnership with the Scottish producer Eden Mill.

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