GoPro isn’t dead. Far from it. But something’s definitely off at the once unstoppable action camera brand. If you’ve been wondering why GoPro cameras feel a little less relevant these days, you're not alone – and the story behind the company’s current situation is more complicated than just "smartphones got better."
GoPro’s founder and CEO, Nicholas Woodman, recently made headlines after waiving his $850,000 annual salary in a bid to help the company save money. It’s a symbolic move, sure, but one that underscores a much larger issue. In 2024, GoPro’s revenue dropped by 20%, the company posted a net loss of over $432 million, and its market cap shrank from $1.6 billion in 2021 to $115 million in 2025.
