As a perfect storm of professional writer and terrifying physical freak, I’ve spent the vast bulk of my life as the man firmly behind the camera, dodging out of photographs with all the skill of an MI6-training-gifted ghost and avoiding being captured on video in a manner only so far bettered by Bigfoot.
However, the world of ‘media’ that I have moved in for decades has changed and while I still believe in the power of the written word, I just don’t believe anyone reads them anymore. I mean, did you read that? Thought not. No, today, with the likes of TikTok, YouTube and Instagram dictating how people both live, record and share their lives, the power to engage is now utterly within the image, be that stills or 4K video streaming at full whack over the interweb.
