Gwyneth Paltrow's high-end lifestyle brand Goop has made a fortune selling an array of absurd and impractical goods, many of which have gone viral due to their surreal weirdness. First, there was the possibly tongue-in-cheek, possibly earnest "This Smells Like My Vagina" candle, inspired by Paltrow's own feminine scent. Then there was the OLGA Gold Dildo (priced at a whopping $3,490) followed by a $2,000 Ouija Board. And let's not forget the infamous Jade Egg, marketed as a vaginal insert, and which was bashed by gynecologists for being a good way to give yourself toxic shock syndrome.
Goop's newest must-have — advertised in an Instagram post on Wednesday — is The Diapér, a not-so-eco-friendly nappy that's said to be "lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties." The diapers, which sell for $10 each, are also infused with scents of jasmine and bergamot perfect "for a revitalized baby."
