The Gwyneth Paltrow ski crash trial was a lesson in branding. The Goop CEO has been praised for her chic, laid-back courtroom fashion, relentless determination to vindicate her public image and effortlessly memorable lines on the stand — “Well, I lost a half day of skiing” surely deserves a spot as a pop culture reference.
The very trial that threatened to harm her reputation — one that has not been exempt from its fair amount of controversies over questionable advice featuring vagina eggs and rectal ozone therapy — ultimately invigorated the Hollywood actor’s image in the court of public opinion, legal experts and publicists agree.
