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The Guardian - US
The Guardian - US
Sport
Nick Robins-Early

Goooool v goal: English speakers flock to Telemundo for lively World Cup coverage

Telemundo World Cup United States Fox Fox One NBC Universal Peacock Fifa Soccer
people watch a soccer match on a screen outside
People watch a broadcast of the Fifa World Cup 2026 round of 16 match at the NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center in New York City on 7 July 2026. Photograph: Sarah Yenesel/EPA

Soccer fans looking to watch the 2026 World Cup on US television have been presented with two very different options this tournament.

The first is Fox Sports, a cousin of Fox News owned by the same parent company and the sole network airing matches in English in the US. Audiences tuning in to Fox, which acquired the exclusive English broadcast rights in 2015, are met with coverage that reflects the network’s “America first” aesthetic, with promos for pro-Donald Trump talkshows, advertising breaks during games and the frequent, grating presence of host Alexi Lalas.

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