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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Google’s new $100 AI Ultra plan just changed the AI race — here's what you get

Gemini logo on a phone.

At Google I/O 2026, the company unveiled a massive expansion of its AI subscription strategy — including a brand-new $100-per-month Google AI Ultra tier built for developers, creators and power users.

With this new plan, Google is leaning hard into AGI or "agentic workflows” — AI systems capable of planning, coordinating and completing tasks with far less human involvement.

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