Imagine overhearing on a bus that the city council plans to implement new restrictions under an urban planning program called “15-minute cities”. Curious, you search the term on Google.
It’s likely that at the top of the results page, an AI-generated text summarising the search results will appear. This text synthesises content from various webpages that answer specific search queries. They are increasingly appearing not only in Google, but also in other search engines, and users are now likely to stop reading the search results page beyond this AI-generated text.