Google is launching a broad update to prioritize search results that contain actual helpful content rather than simply surfacing results crafted for clicks, the company announced this week. The series of improvements should, if all goes well, rank original content over that created for aggregation or clickbait purposes.
“This update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, particularly for online educational materials, entertainment, shopping, and tech-related content,” the announcement reads.
