Google is getting ready to introduce new privacy settings to severely reduce tracking on Android devices, a move that the digital advertising market will almost certainly rail against. The new measures would be similar to those introduced by Apple in August 2020.
The digital ad industry has long relied heavily on user tracking in order to serve personalized ads and make ridiculously large sums of money in the process. Companies that make many millions by selling digital ad space — most notably Meta — have been vocal about their hatred of the relatively new trend against user tracking for advertising purposes.
