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Technology
Oliver Haslam

Google's video ads are shortchanging advertisers and failing standards, report claims

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Google's video ads haven't been meeting its own standards and have left paid advertisers shortchanged. That's the outcome of a new report based on research by one company that analyzes ad performance.

According to the report, Google's ads fail its own standards around 80% of the time when running ads on other websites before the page's main video content. Those standards claim that the audio will remain on and that only ads that aren't skipped are paid for.

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