Get all your news in one place.
100's of premium titles.
One app.
Start reading
WEKU
WEKU
Dara Kerr

Google's 'Ghost Workers' are demanding to be seen by the tech giant

Google raters get ready for a rally at the company's Silicon Valley headquarters on Feb. 1, 2023. (Dara Kerr/NPR)

Teresa Partain has a job few people know exists. She's a content moderator for Google's ads engine and many of her colleagues do the same work for Google Search. Their job is to make sure the results people see are accurate and not spam or scams. Google calls these workers "quality raters," but Partain said they call themselves "ghost workers."

"Most people — even at Google — have no idea that we exist," Partain said. "They don't know that there are human beings doing a lot of the work. They think that the software is magic and already perfect and doesn't need maintenance. And that's just not true."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.