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Tom’s Guide
Tom’s Guide
Technology
Philip Michaels

Google’s Gemini Olympics ad is the very worst way to sell AI — here’s why

A screenshot from a Google Gemini ad airing during the Olympics.

Every Olympics needs a villain, an omnipresent force that the citizens of the world can come together as one to root against. And though the 2024 Olympics in Paris are just a few days old as of this writing, a clear contender has emerged in the race to be the undisputed villain of this particular olympiad.

My fellow Olympics fans, rise to your feet and give a hearty jeer to the Google Gemini ad, in which a father turns to the AI platform to compose a fan letter to an Olympic sprinter on his daughter's behalf.

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