Google’s Dominance In Ad Tech Under Scrutiny, EU Alleges Antitrust Breach, Suggests Compulsory Divestment

PARIS, FRANCE - JUNE 14: Google logos are displayed during the Viva Technology conference at Parc des Expositions Porte de Versailles on June 14, 2023, in Paris, France. Viva Technology, the biggest tech show in Europe but also in a unique digital format, for 4 days of reconnection and relaunch thanks to innovation. The event brings together startups, CEOs, investors, tech leaders and all the digital transformation players who are shaping the future of the Internet. The annual technology conference, also known as VivaTech, was founded in 2016 by Publicis Groupe and Groupe Les Echos and is dedicated to promoting innovation and startups. (Photo by Chesnot/Getty Images)

Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google has been accused by the European Union of violating antitrust regulations in the field of advertising technology (ad tech). To address the EU’s concerns, the Union aims to dismantle certain segments of the tech giant’s business.

PARIS, FRANCE – JUNE 08: In this photo illustration, Google Chrome search engine logos are displayed on the screen of a computer on June 08, 2023, in Paris, France. Users of the Google Chrome search engine are advised to update the software on their web browser as soon as possible to ensure their security. The American giant has just released a security update to correct a computer flaw representing a high risk for Internet users. This is the third time since the beginning of the year that Google has spotted a “zero day” flaw, that is to say, a computer flaw not directly resolved, a favorite prey of hackers.(Photo illustration by Chesnot/Getty Images)