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Tom’s Guide
Tom’s Guide
Technology
Malcolm McMillan

Google's AI search engine could make or break search forever — here's why

Google Search Bing ChatGPT Google Search Microsoft Tom Guide
Google Search

There was a lot of AI news at Google I/O this year, touching on everything from Google Bard to Google Docs, but nothing bigger than Search Generative Experience (SGE). Yes, even Google Bard losing its waitlist couldn’t hold a candle to Google essentially reinventing Search with generative AI.

We had heard rumors that a Google Search AI upgrade was coming at I/O 2023, introducing features from a secretive Google program codenamed Project Magi that was tipped to be Google’s next-generation search engine. 

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