Reports that Google is considering a paywall for some of its AI-powered search features have caused a stir across the industry. From a commercial perspective, the rationale is understandable. Unlimited access has wider implications and of course, it reduces the opportunity to curate information. AI searches are comparatively energy-intensive and require specific infrastructure, which are an increasing focus for tech brands. But the negative outcomes of introducing barriers to access may outweigh the positive. Choosing to implement paywalls risks reducing equal accessibility to information, tools, and resources for everyone – regardless of their socioeconomic background. Sparking a wider ethical dilemma that should be considered before action is taken.
