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International Business Times UK

Giuliano de Leon

Google's AI Mode Rolls Out in UK, Sparking Backlash From News Publishers Over Lost Traffic

Google News United Kingdom

Google search home page on a mobile phone. (Credit: Solen Feyissa/Unsplash)

Google officially launched its AI-powered search feature, AI Mode, in the UK on Monday, 28 July, marking a major shift in how users access information online.

Instead of the familiar list of links, AI Mode delivers summarised, AI-generated answers directly within search results, raising concerns across the publishing industry.

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