What you need to know
- AI dominated Google's Year in Search 2025, with Gemini topping global searches and quirky U.S. trends like “AI Barbie” and “AI Ghostface” showing how mainstream generative tools have become.
- Crisis coverage surged, with Iran, LA fires, the U.S. shutdown, Hurricane Melissa, and the Kamchatka quake pushing people to seek constant updates.
- Sports fans reshaped the rankings, boosting the FIFA Club World Cup globally and elevating the Seattle Mariners and OKC Thunder in the U.S.
