Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans after Apple Inc frustrated the ad industry by restricting a similar tool.
Google said it would give "substantial notice" before axing what is known as AdId. But it will immediately begin seeking feedback on its proposed alternatives, which Google said aim to better protect users' privacy and curb covert surveillance.
