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Entertainment
Matt Wille

Google is killing off Stadia for less intensive, more profitable pastures

Hey there, Stadia fans — it’s been a while since we last discussed the state of Google’s cloud gaming platform, the kind of silence one might assume falls into the category of no news is good news. Apparently that’s not the case at all. Google is now considering all but shutting the service down to instead focus on creating partnerships with companies like Peloton and Bungie.

The entire Stadia brand has been “demoted,” according to a report from Insider. This essentially means Stadia is no longer a priority for Google; Stadia head Phil Harrison won’t even report to Google’s head of devices and services now. He’ll report Google’s VP of subscription services instead.

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