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TechRadar
TechRadar
Craig Hale

Google is going all-out on "agentic shopping" with new AI ecommerce tools

Google United States TechRadar
Google's Gemini in Retail.
  • Google says eligible US shoppers can now browse, purchase products with AI
  • Universal Commerce Protocol (UCP) is a Google initiative, backed by major retailers
  • Businesses can target customers with ads designed for AI shoppers

Google has announced plans to take the stress out of online shopping with a new agentic AI ecommerce suite that'll take care of product research, purchasing, and even post-purchase support.

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