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The Independent UK
The Independent UK
Technology
Alex Lee

Google is finally launching an Android AirTag of its own

Google Android 9to5Google Apple Samsung
It could rival the Apple AirTag - (Google/The Independent)

It's fair to say Android users who are constantly losing their things have never had a real AirTag equivalent of their own. While Google launched its Find My Device network in 2024, before rebranding it as Find Hub in 2025, years of teething issues have held the network back, and its underwhelming selection of compatible Bluetooth trackers hasn't exactly helped matters.

Now, Google’s finally putting Android users out of their misery by launching a first-party AirTag-style tracker called the Google Pixel Tag. Like the Apple AirTag, it features ultra-wideband technology, meaning you can track your stuff with precise turn-by-turn directions in real time.

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