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Evening Standard

Technology

Martyn Landi

Google in ‘tough position’ as it balances AI advances and advertising revenue

Google Leo Gebbie Google IO Search

Alphabet chief executive Sundar Pichai waves after speaking at a Google I/O event in California (Jeff Chiu/AP) - (AP)

Google is facing a “tough” balancing act of showing it can innovate in AI while maintaining its vital advertising revenue from its search engine, an expert has said.

On Tuesday, the tech giant announced that it was rolling out a new, optional version of its search engine entirely powered by artificial intelligence, which it said would enable users to ask longer, more complex queries.

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