For a while, there was a moment when it looked like Google was going to do what appeared to be the right thing and depreciate support for ad-tracking third-party cookies in its Chrome browser. But after much deliberation with regulators, publishers, and members of the advertising industry, the decision is being dropped in favour of giving the end user the means to "make an informed choice that applies across their web browsing."
Cookies are little files that are stored on your computer when you browse a website hosted by a server. They're useful pieces of data, as they can store things like authentication and login details, and to the advertising industry, they're a goldmine of potential information. So-called third-party cookies are typically used to track the browsing habits of web users so that web pages can be configured to display targeted ads.
