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TechRadar
TechRadar
Craig Hale

Google Gemini could be about to help create the next generation of ads

Google Gemini
Artificial intelligence India.

In a bid to further enhance ads with artificial intelligence, Google has announced that Performance Max is set to get access to its Gemini AI models.

The AI makeover comes as the company reveals that businesses with higher Performance Max Ad Strength are more likely to get conversions, highlighting the pivotal role that generative AI can play in helping companies to drive more sales.

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