Apple is reportedly exploring a collaboration with Google that could see its Gemini artificial intelligence model integrated into Siri and a new search feature known as World Knowledge Answers. The move, if confirmed, would represent a significant partnership between two tech rivals and signal Apple's intent to accelerate its AI capabilities after a cautious start in the sector.
The talks come amid intensifying competition in the AI market, with Google, Microsoft and OpenAI racing to dominate search and productivity tools. For Apple, integrating a proven large language model could help close the gap with competitors and reassure investors ahead of future iPhone launches.
