Jack Buser is Google Cloud global director for games, a role in which he "enable[s] transformation of game industry developers, publishers and platforms with AI and cloud solutions." And from that lofty perch he has devised a solution for the woes plaguing the videogame business. Can you guess what it is? I'll tell you: It's AI.
In an interview with GamesIndustry, Buser said the videogame business is "finally returning to revenue growth," but at the same time profits are declining, games are being cancelled, and layoffs continue to sweep the industry. The only real growth is coming from Roblox and China, and if you're not in one of those categories, "odds are you're struggling to some extent."
