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The Guardian - US
The Guardian - US
Technology
Kari Paul

Google earned $10m from ads misdirecting abortion seekers to ‘pregnancy crisis centers’

The Center of Countering Digital Hate released a report showing how the search engine is used to direct abortion seekers to anti-abortion organizations.
The Center of Countering Digital Hate released a report showing how the search engine is used to direct abortion seekers to anti-abortion organizations. Photograph: Jeff Chiu/AP

Google has made millions of dollars in the last two years from advertisements misdirecting users who were seeking abortion services to “pregnancy crisis centers” that do not actually provide care, according to a new study.

The tech giant has taken in an estimated $10m in two years from anti-choice organizations that pay to advertise such centers alongside legitimate results on the Google search page, according to a new report from the Center for Countering Digital Hate (CCDH), a non-profit group that conducts misinformation research. Its study, published on Thursday, estimates that the search results have reached and potentially misled hundreds of thousands of users.

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