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DN Bureau

Google disables RCS ads in India due to flood of spam from businesses

Google India TechCrunch
Google disables RCS ads in India

Washington [US]: Following reports of rampant spam by some firms, Google has banned businesses from using RCS for promotion in India, the company's largest market by users, in a setback for the standard that the company is hoping to help become the future of SMS messaging.

According to TechCrunch, RCS stands for Rich Communication Services, and it is the result of a collaboration between a number of industry players to enhance traditional SMS with modern features like richer texts and end-to-end encryption.

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