Tottenham chairman Daniel Levy made it perfectly clear back in 2019 that there would be no rush in terms of a stadium naming rights deal as it quite simply had to be the right one. Three-and-a-half years on from Tottenham Hotspur Stadium opening its doors, Spurs' stunning home still does not have a sponsor.
However, that could potentially soon be about to change as The Athletic have reported that Tottenham are in "meaningful talks" with Google over naming rights for their 62,850-capacity stadium. Levy's wait to find the right sponsor could very well be worth the wait if he can indeed strike an agreement with one of the most valuable global brands.
A deal that would really make people sit up and take notice, it would also have a huge financial impact on Tottenham by getting the American multinational technology company on board. After all, Levy did state just over three years ago that Tottenham would only agree on a deal if three key criteria were met.
