'Bard' word in Google search engine is seen displayed on a laptop screen in this illustration photo taken in this illustration photo taken in Krakow, Poland, on August 2, 2023. Google is implementing a new policy that will force election advertisers to declare the usage of artificial intelligence techniques in creating their messaging to increase transparency and accountability in political advertising. JAKUB PORZYCKI/NURPHOTO/GETTY IMAGES
In a bid to enhance transparency and accountability in political advertising, Alphabet Inc’s Google is rolling out a new policy that will require election advertisers to disclose the use of artificial intelligence tools in crafting their messages.
Starting mid-November, this policy will have significant implications for election campaigns across Google’s platforms, Bloomberg reported Wednesday.
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