Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times UK
International Business Times UK
Christelle May Napiza

Goodbye Bubble-Blonde: Ariana Grande's Bold Brunette Pivot Tells A Story You'll Instantly Get

Ariana Grande has quietly shed three years of Glinda-blonde to return to her signature brunette, a change she says lets her 'show up as the actress who played her' rather than the character herself. The switch, revealed in an intimate Instagram mirror selfie and explained in a televised interview ahead of the European launch of Wicked: For Good, arrived as Grande shifts promotional tone from whimsical to more atmospheric, matching the film's darker second chapter. Fashion choices and hairstyling across the press tour underscore the move: where she once extended Glinda in candy-coloured couture, she now leans into moodier, story-led looks with image architect Law Roach.

A Strategic Change, Not a Caprice

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.