Good Morning Britain viewers were left outraged on Friday when a guest appeared live in the studio.
The daytime ITV show was fronted by Ben Shephard and Charlotte Hawkins, with the two discussing the latest news and topical events. One segment centred around "dangerous levels of pollution" on the UK's seas and rivers.
New rules to permit sewage to be dumped into rivers for 15 more years were voted through by an overwhelming majority of Tory MPs earlier this year.