Good Morning Britain's Susanna Reid called out guests on today's show after they made an explicit remark.
The 52-year-old broadcaster fronted today's edition of the ITV news programme alongside Richard Madeley. The anchors were joined by commentators, Andrew Pierce and Kevin Maguire, to react to the latest news stories.
They anchored a debate on whether it was appropriate to swear at work. Susanna read out Ofcom's warning about when it is justified to use explicit language on air.
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She said: "Clear and strong contextual justification for broadcast". During the debate, Mr Maguire and Mr Pierce agreed they would never swear in front of their parents.
However, Susanna was in disbelief as she pulled up the guests for swearing during their time on Good Morning Britain. She said: "You both swore in front of millions."
Mr Pierce swore on yesterday's show as he branded former Health Secretary Matt Hancock a "d******d". Mr Pierce shot back: "Matt Hancock deserved it."
Mr Maguire swore last month during a heated debate with Mr Piece on healthcare in the UK. He said: "What you say about minimum standards is b*****s."
Mr Maguire apologised after Susanna pulled him up. He said: "Sorry. His tripe just provokes it." Richard bluntly ended the debate as he said: "I'm just going to tell you to shut up because we're overtime."
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