Good Morning Britain's Richard Madeley had enough of BBC's 'endless' centenary celebrations.
The BBC was launched on October 18, 1922, and the broadcaster has been celebrating with an entire week of tributes on TV shows as well as special programmes.
However, not everyone was excited about the huge feat and instead got tired of hearing about it.
Speaking on GMB, Richard touched upon the celebrations and sighed.
"As they keep telling us, endlessly, it’s their 100th birthday. Yes, we get it, BBC," he said.
Susanna Reid was a little more enthusiastic about the situation and added: "Happy birthday BBC!"
Richard continued: "Happy birthday, yeah."
Programmes like Strictly Come Dancing are paying tribute to the anniversary with a themed week.
The stars and the professional dancers will be doing routines inspired by iconic programmes from the channel.
They will be moving and grooving to the likes of the Casualty theme song as well as the Grange Hill theme song.
Another show celebrating the occasion includes The Repair Shop, with the series airing a special royal episode.
King Charles III will be taking part in the series airing on October 26. It was filmed in August last year when he was still a prince.
The show’s foreman Jay Blades and ceramics expert, Kirsten Ramsay; horologist Steve Fletcher; and furniture restorer, Will Kirk were invited to Dumfries House in Scotland to meet The Prince and learn about The Prince’s Foundation’s work to train the next generation of craftspeople.
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Jay, 52, said: “You’ve got someone from a council estate and someone from a Royal estate that have the same interests about apprenticeships and heritage crafts and it is unbelievable to see that two people from so far apart, from different ends of the spectrum, actually have the same interests.”
BBC Commissioning Editor, Julie Shaw, said: “This is an incredibly special programme which has the magic that Repair Shop viewers have come to know and love.
"People will see The former Prince of Wales as you rarely see him – and he is as captivated by the skills of the team who work on his items as any of our Repair Shop visitors.
"The episode is a real treat and we hope that people enjoy it as much as we do.”
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