Kate Garraway hit back at Ben Shephard's cheeky jibe on today's Good Morning Britain.
The two were anchoring Friday's edition of the popular ITV news programme.
Kate donned a bold floral dress, which left her co-host in hysterics after they read out the morning headlines.
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The Tipping Point presenter admitted he'd been distracted by the "flamboyant" collar and joked his co-host "lost a fight with a battenberg".
He tweeted : "Morning all - @kategarraway was at an awards do last night and this morning has won the award for “Best Supporting Collar!” Either that or she’s lost a fight with a Battenberg! (Cheers Ray on Twitter for that)."
Kate defended her bold look as a fitting outfit for the final show of the week.
She added: "It's Friday so I thought let's be cheerful."
Co-host Charlotte Hawkins was a fan of the flamboyant ensemble as Ben confessed he was only teasing.
The look divided viewers online as Ben read out some comments sent in by people watching the show.
One fan said: "Kate is certainly brightening up this morning."
Another joked: "Loving the pizza slices around Kate's neck."
Gary said: "I thought Mrs Tumble was presenting GMB"
Showbiz reporter Richard Arnold added: "Does Spongebob want them back?"
Other viewers on Twitter took to the social media platform to praise the look.
Tim said: "Loving Kate's Dress"
Sally tweeted : "Adore Kate Garraway ....and, yes, her attire is unique this morning, God Bless Xxxxx"
Sharon commented: "ooh my !!! Kate’s reminding me of the king of hearts in a pack of cards … love her originality"
Good Morning Britain airs weekdays from 6am on ITV and the ITV Hub.
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