It’s been four years since Deadpool star Ryan Reynolds and It’s Always Sunny In Philadelphia co-creator Rob McElhenney purchased Wrexham AFC—at the time, a non-league soccer team little-known in the U.S.—and American family offices are still scrambling to grab a piece of sports franchises, according to Anushka Gupta, who leads Apex, the American branch of Goldman Sachs’s family office subsidiary.
While Reynolds and McElhenney found their way to professional sports in 2020 through what was then a fifth-tier soccer team based in Wales, for which they paid $2.5 million, American family offices are looking for entry points among emerging sports, including the Ultimate Fighting Championship, surfing, and women’s sports.
