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The Guardian - UK
The Guardian - UK
Entertainment
Daniel Dylan Wray

Goldie, Bananarama and boat trips with the Spice Girls: the hedonistic madness of 90s label London Records

Two women in red halter dresses pose with three shirtless muscular men wearing white towels.
‘We knew what we wanted’ … Bananarama in 1992. Photograph: Shutterstock

‘My eyes have started to fucking flicker because you just mentioned London Records,” says Goldie, having an involuntary physical reaction at the mere thought of his old label. “If a nightclub could be a record company, it would have been London Records. It was the equivalent of Studio 54. It looked like a normal record company from the outside – shiny, lots of nice cars on the driveway – but it was the craziest, most hedonistic madness.”

A new six-part podcast, Hit That Perfect Beat – The London Records Story, is delving into its colourful history. The label was originally part of Decca Records, once home to the likes of the Rolling Stones, but when Decca was acquired by Polygram in 1980, London began a new chapter as an independent label operating with major label distribution. “We were put in there to develop it into a pop label,” recalls ex-managing director Colin Bell, who was a pivotal figure alongside Roger Ames and Tracy Bennet. “We were obsessed with being cool. We wanted to be easily identifiable for a generation of young people. We wanted pop that had an edge.”

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