Swiss watch brand Hublot is no stranger to making headlines. Earlier this month, it launched the Big Bang Unico Ledger in partnership with the crypto and digital asset platform. The watch’s high-contrast golden bezel, in Electrum, a natural gold and silver alloy, comes with a limited-edition crypto key that will only be available with the watch. With this new product, CEO Ricardo Guadalupe once again proves that the brand is on point when it is about wooing a youthful and modern audience.
This announcement also reiterates what he’d mentioned on a video call at last month’s LVMH Watch Week 2022, “We are of course looking at NFT and cryptocurrency, and addressing [its community]. Many of them have become wealthy in a short period of time and are potential clients.” And let’s not forget that last year, when industry veteran Jean-Claude Biver made news with the first NFT luxury watch to be auctioned, it was a Hublot — the Bigger Bang All Black Tourbillon.
