Goat could ease cost-of-living pressures, but consumers can't buy it, graziers struggle to sell stock

Longreach butcher Jed Marks hopes goat meat becomes more of a staple in the Australian diet. (ABC Rural: Maddelin McCosker)

Every time the door swings open on Jed Marks' outback butcher shop, it's another customer navigating the cost-of-living crisis looking for cheap, quality meat. 

But among the pricey lamb chops and steaks in his Longreach store, there's a lean, tasty option almost everyone overlooks.