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Shweta Singh, Assistant Professor, Information Systems and Management, Warwick Business School, University of Warwick

Go glammas! How older people are turning to TikTok to dispel myths about ageing

TikTok
Ranta Images/Shutterstock

During lockdown, my 65-year-old mother did something that actually shocked me. She started going on to TikTok so she could watch and follow her favourite “Dancing Dadi” – which means grandmother in Hindi.

I was genuinely taken aback to discover that my mother – who is completely technophobic – had bought an iPad, got a high-speed internet connection and figured out how to create a TikTok account, all just to watch uninterrupted Dancing Dadi.

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