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Motor1
Motor1
Business
Chris Bruce

GMC Hummer EV CrabWalk Ad Stars LeBron James And Lots Of Crustaceans

A new ad for the GMC Hummer EV lets the model's spokesperson LeBron James shine the spotlight on the vehicle's CrabWalk mode. The humorous commercial lets thousands of crabs show their approval for the system.

The ad starts with a single, yellow crab climbing over a rock, and there are thousands of red crabs coming out of the sea in the background. Missy Elliott's Get Ur Freak On begins playing. The creatures arrive in a town, and these clever crustaceans are smart enough to wait at an intersection until the sign tells them it is safe to cross the road.

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