Good Morning Britain viewers were left unimpressed as Richard Madeley was forced to apologise to viewers on Monday after a poor choice of words on the programme.
The ITV presenter returned on Monday alongside co-host Susanna Reid after the long four-day weekend to celebrate the Queen’s Platinum Jubilee.
Richard was told off by Susanna "for swearing" on Good Morning Britain today after he blurted out a phrase that startled his co-presenter.
The pair were discussing Wales making it through to the World Cup last night for the first time in 64 years.
Richard said he couldn't believe he was just a baby the last time the nation competed in the international competition, and said: "I was two years old. Bloody hell."
Susanna whipped her hand out in his direction, saying: "What did you just say?"
Realising his error, Richard replied: "What? Oh, sorry. Flipping heck!"
'Bloody hell' is considered a milder swear word than others, leaving some Good Morning Britain viewers baffled by the moment on the ITV morning programme.
One viewer asked: “Can you not say 'bloody hell' on telly at 7am?”
Taking to Twitter, another unimpressed viewer wrote in reference to Boris Johnson’s simultaneous political turmoil: “Can the public have a vote of no confidence for Richard Madeley now too?”
Another scathing commenter wrote: “Richard Madeley just said the words: 'Oh flipping heck' live on GMB. Made me vomit into my cornflakes.”
Another wrote: “Richard Madeley is just the absolute worst,” as a fellow viewer tweeted: “Got up. Switched on GMB. Saw Madeley. Switched off.”
This came after earlier in the programme, Good Morning Britain presenter Susanna was left looking unimpressed as her co-host branded Love Island “over”.
As Susanna shared an exciting update on the hit reality show for ITV viewers, Richard made a scathingly critical comment on the ITV smash hit show.
Susanna teased an interview with show host Laura Whitmore later in the programme, as Love Island hits screens once again on Monday evening for a summer of fun and flirting in Spain.
But after Susanna had shared her own excitement at the show returning once again, Richard looked dubious as he sat beside her.
Before the programme went to ad ad break, he scathingly said of Love Island: “It's over. Surely, we've had enough.”
Susanna managed to keep her mouth shut in response, but looked unimpressed at Richard’s comments.
Richard recently admitted he is unsure about his future on Good Morning Britain when speaking on Kate Thornton's podcast White Wine Question Time.
He said: "But in terms of what I do on my own, which at the moment is Good Morning Britain, although who knows how long that'll go on for.
"I'm doing it month to month at the moment and I'm very happy to. I quite like operating at that level, I've had my main career curve. I'm not seeking some huge career arc, we'll see what happens. But I enjoy it, I enjoy doing it."
Good Morning Britain airs weekdays at 6am on ITV.
