Good Morning Britain viewers were left cringing whilst tuning into Friday's show as Tito Jackson made an appearance.
The 68-year-old singer appeared in the ITV studio to chat to hosts Ben Shephard and Kate Garraway about The Jackons' upcoming concert at the Cambridge Club Festival.
Starting the interview, mother-of-two Kate said: "Listen, it is so exciting to have you here! We always love chatting to you because you always have so much to talk about from your huge year.
"But it still goes on, your huge life and six decades of performing. But the Cambridge Club Festival, tell me about that?" she added.
Tito replied: "Yes the festival, we're performing with Diana Ross as well as Nile Rogers, it's a great fun festival, dancing and just partying."
Kate then asked: "So, it's like a club?" as Tito replied: "Yes," and Kate quickly added: "Wow! And obviously you must know Diana Ross very well? Is it still something so special for both of you to perform here in the UK and get that reaction?"
"Well, show-business period gets into your blood and it's hard to let it go," Tito explained.
Many GMB viewers tuning in at home weren't overly impressed with Tito's appearance and took to Twitter to comment.
One person tweeted: "Painful watching that interview. #GMB," and a second said: "This interview was cringe right? #GMB."
A third person moaned: "Tito Jackson doing his annual rounds on #GMB..every year he's on without fail."
Good Morning Britain airs weekdays at 6am on ITV and ITV Hub.
