GM Sales Jumped In 2025, Even With A Sluggish Finish

General Motors sold 2,853,299 vehicles in 2025, an increase of 5.5 percent.
All four GM brands—Buick, Cadillac, Chevrolet, and GMC—saw a fourth-quarter sales drop compared to 2024.
Several electric vehicle models saw significant sales decreases in the last quarter.

General Motors released its annual sales reports, and it's good news all around. GM sold more vehicles in 2025 than it did in 2024, with sales across the automaker’s four brands in the United States increasing by 5.5 percent last year, with the company moving a whopping 2,853,299 vehicles.

Despite the strong year, sales for Buick, Cadillac, Chevrolet, and GMC were all down in the last quarter. Cadillac saw the company’s largest sales decline, down 16.7 percent. Buick sales tumbled 10.5 percent, while Chevrolet and GMC decreased by 6.7 percent and 3.7 percent, respectively.

Many of the automaker’s electric vehicles saw significant decreases, but not all did, and some gas-powered models also suffered.

	Q4 2025	Q4 2024	Q4 % Change	YTD 2025	YTD 2024	YTD % Change
Buick	41,320	46,186	-10.5	198,155	183,421	8.0
Cadillac	40,886	49,084	-16.7	173,515	160,204	8.3
Chevrolet	449,160	481,601	-6.7	1,829,235	1,747,338	4.7
GMC	171,635	178,289	-3.7	652,394	614,117	6.2
GM Total	703,001	755,160	-6.9	2,853,299	2,705,080	5.5

Chevrolet Corvette Tumbles

The Chevy Corvette ended 2024 with fourth-quarter sales down 10.6 percent and year-over-year sales down 26.4 percent. Trax sales were down 27.5 percent for the quarter, while Blazer sales fell 34.7 percent. They were also down 11.5 percent for the year. Silverado 1500 sales increased just 1.2 percent for the year.

The recently updated Equinox saw its sales increase 32.5 percent for the year, with Chevrolet selling nearly 275,000 examples of the compact crossover. Suburban and Traverse sales also jumped in 2025, rising 32.2 percent and 40.1 percent, respectively.

Cadillac's Hits and Misses

It’s understandable why the brand is killing off the CT4 and readying a new CT5. Cadillac sold about three times as many CT5s as it did CT4s last year, with sales for the larger sedan increasing 11.4 percent.

The gas-powered Escalade saw a 20.4 percent sales increase last year, alongside a massive 1,111.2 percent increase for the electric Escalade IQ EV. Sales for the EV even increased in the last quarter after the federal government ended its EV subsidies.

Lyriq sales fell 46.3 percent in the fourth quarter and were down 26.2 percent for the year, resulting in about 8,000 fewer units sold. Cadillac launched the Optiq and Lyriq last year, with sales totaling about 20,000.

GMC Sales Shock & Buick's Hiccups

Shockingly, GMC sales suffered the least in the last three months of 2025. Sales for the brand only fell 3.7 percent and were up 6.2 percent for the year. The Terrain and the Canyon, the luxury versions of the Chevrolet Colorado, were the only GMC models with fewer sales last year, down 8.7 percent and 4.5 percent, respectively.

While sales for the GMC Hummer EV fell nearly 50 percent last quarter, they were up 12.8 percent for the year. Also, the Sierra EV saw sales increase 32 percent from October to December.

Buick’s sales ended up 8.0 percent for the year, although Envision sales were down 11.4 percent. They fell a whopping 60.9 percent in the last quarter of 2025. On the other end of the spectrum is the Enclave, which saw sales jump 50.6 percent for the year.

Motor1's Take: The federal government's ending of the electric vehicle subsidy on September 30 clearly affected EV sales going into the last quarter, but GM's overall sales also declined, including several gas-powered models. That could indicate other economic factors weighing down consumers going into 2026.